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Privacy Policy

Cookie & Privacy Policy

This privacy policy sets out how Weartrade Limited uses and protects any information that you give Weartrade Limited when you use this website.

Weartrade Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Weartrade Limited may modify this policy from time to time by updating the contents page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 May 2012.

Information we collect

We may collect the following information:

• name and job title

• contact information including email address

• demographic information such as postcode, preferences and interests

• other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping

• We may use the information to improve our products and services

• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.

• We may use the information to customise the website according to your interests

What are cookies?

A cookie is a small file which requests permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by collecting and recalling information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to your needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

How we use cookies

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit //tools.google.com/dlpage/gaoptout.

The following information describes the cookies we use on this site and what we use them for. We currently operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete Peony’s cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc).

Persistent cookies for site analytics and performance

Social buttons: On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark the web pages. There are buttons for: Twitter ‘share’, Google +1, Facebook ‘share’, LinkedIn ‘share’, Save to favourites, and Email to a friend. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of Peony Online. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on Peony’s website. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting Peony Online, and the specific pages you are on, even if you don’t click on the button if you are logged into their services (eg Google and Facebook). You should check the respective policies of each of these sites to see exactly how they use your information and to find out how to opt out, or delete, such information.

Google Analytics: We use this to understand how the website is being used in order to improve the user experience. User data is all anonymous. Click here for an overview of privacy at Google

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may include links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and examine the privacy statements applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or emailing us at sales@peonyonline.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please contact us at sales@peonyonline.co.uk.

If you believe that any information we are holding on you is incorrect or incomplete, please write to, or email, us as soon as possible. We will promptly correct any information found to be incorrect.

If you have any questions or requests concerning your personal information, please contact us using our contact page.

We will disclose any information if requested by an authorised statutory body with the appropriate authority or court authorisation.

Payment details are not retained on this site, but on the card companies systems.

Email tracking: Some emails that we send you have no tracking in at all, eg service emails with invoices attached. Other emails include tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous, eg our monthly newsletter. For some emails we can track, at an individual level, whether the user has opened and clicked on links in the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try to improve them. Sometimes we do use the personal information, eg to re-email people who didn’t click the first time. If you want to be sure that none of your email activity is tracked then you should opt out of Peony’s emails which you can do by emailing “UNSUBSCRIBE” to sales@peonyonline.co.uk

Our disclosure of your information

Cookie & Privacy Policy

This privacy policy sets out how Weartrade Limited uses and protects any information that you give Weartrade Limited when you use this website.

Information we collect

We may collect the following information:

• name and job title

• contact information including email address

• demographic information such as postcode, preferences and interests

• other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping

• We may use the information to improve our products and services

• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.

• We may use the information to customise the website according to your interests

What are cookies?

How we use cookies

To opt out of being tracked by Google Analytics across all websites visit //tools.google.com/dlpage/gaoptout.

Persistent cookies for site analytics and performance

Social buttons: On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark the web pages. There are buttons for: Twitter ‘share’, Google +1, Facebook ‘share’, LinkedIn ‘share’, Save to favourites, and Email to a friend. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of Peony Online. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on Peony’s website. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting Peony Online, and the specific pages you are on, even if you don’t click on the button if you are logged into their services (eg Google and Facebook). You should check the respective policies of each of these sites to see exactly how they use your information and to find out how to opt out, or delete, such information.

Google Analytics: We use this to understand how the website is being used in order to improve the user experience. User data is all anonymous. Click here for an overview of privacy at Google

Security

Links to other websites

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or emailing us at sales@peonyonline.co.uk

If you have any questions or requests concerning your personal information, please contact us using our contact page.

Our disclosure of your information

We do not sell or rent any personally identifiable information about you to any third party.

Unfortunately, due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy.

By way of example (without limiting the foregoing), we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorise us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property rights infringements, or other activity that is illegal or may expose us to legal liability.

We do not sell or rent any personally identifiable information about you to any third party.

FULL PRIVACY POLICY

This is our privacy notice in line with the new data protection legislation (known as

General Data Protection Regulation - GDPR) with effect from 25th May 2018.

The policy includes:

• The data that we hold

• How we use it

• Why we need it

• Who has access to it

• What your rights are

• Details of whom to contact with any queries

Background

Weartrade Ltd is committed to protecting the data it collects and using it fairly to contact existing and potential customers with business relevant information and applies the current laws, which are known as the General Data Protection Regulation (GDPR).

How the law protects you

Your privacy is protected by law. This section explains how this works.

We are a trade organisation and only use personal details where these have been provided in the course of supplying or potentially supplying goods for commercial resale.

Data Protection law says that we are allowed to use personalised information only if we have a proper reason to do so. This includes sometimes sharing it outside Weartrade Ltd. The law says we must have one or more of these reasons:

• To fulfil a contract (i.e. the Supplier Agreement) we have with you, or
• When it is our legal duty, or
• When it is in our legitimate interest, or
• When you otherwise consent to it

A legitimate interest is when we have a business or commercial reason to use your information in our normal course of business and as verified by our legitimate interest assessment (although even then it must not unfairly go against what is right and best for you).

Information we may collect about you we will primarily hold business related information, although that may include some personal data about you, including for example your name, address, telephone/mobile number(s) and email address.

Examples of the sources of data we collect about you or your company:

• credit application form;
• supply agreement;
• other application or registration forms for shows, events, training courses;
• when you talk to us on the telephone, personally or communicate with us via social media

Examples of the sources of data we collect about you or your company:

• in emails and letters;
• financial reports;
• business accounts;
• bank details;
• when you use our website;
• cookies (find more detailed information via our website
• when you interact on social media;
• email tracking facilities;
• in surveys;
• payment and transactional data;
• the internet;
• publicly available information;

What personal data do we collect for business purposes?

Weartrade Ltd may collect the following information about you:

 your name;
 your business contact details: postal address including billing and delivery addresses,
telephone numbers (including mobile numbers) and e-mail address;
 purchases and orders made by you;
 your on-line browsing activities on our websites, including www.peonyonline.co.uk
 your password(s);
 your communication and marketing preferences;
 your product interests, preferences, feedback and survey responses;
 your location;
 your correspondence and communications with Weartrade Ltd.

How we process your data

GDPR law says that we can only use your personal information if we have a proper reason to do so. This includes sharing your data with third parties. We may process your personal data for the following purposes, if relevant:

• to administer your supplier relationship with Weartrade Ltd and to manage interactions with your business;

 to provide services to you;
 to tailor your experience on our websites;
 to manage any registered account(s) that you hold with us;

• to verify your identity;
• for crime and fraud prevention, detection and related purposes;
• with your agreement, to contact you electronically about services which we think may interest you;
• for research and statistical analysis;
• to carry out marketing activities in a business context, e.g. Exhibitions/Shows and bulletins;
• to allow you to interact with Weartrade Ltd and relevant service or preferred suppliers;
• to provide you with information about other services we are offering;
• where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
• to communicate with you about industry news and events, updates to your commercial relationship and other activities we are involved in as a trading business and believe you would
be interested in

• to provide advice or guidance about using our services
• to collect and recover money that is owed to us
• to communicate with you via social media

We process this data on the basis of our legitimate interest to run Weartrade Ltd in an efficient and proper way for the benefit of shareholders and stakeholders. This includes managing our financial position, planning, audit, communications, business capability and to exercise our rights set out in agreements and contracts. We also process your personal data where required to comply with laws and regulations that apply to us.

How will we protect information we hold?

Weartrade Ltd has various data and security policies in place to ensure the safe-keeping of the data that we collect. Staff are trained and regularly updated to ensure they are treating your data within the guidelines of this notice.

Data is stored securely within Weartrade Ltd’s systems to prevent unauthorised access. To deliver products and services to you, it is sometimes necessary for Weartrade Ltd to share your data outside of the European Economic Area.

This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws. If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers.

Retention Period

There are various lengths of time that data is kept for depending on need and other laws that we adhere to. You have the right to be forgotten within our database as long as there isn't an overriding legitimate business need.

Unless we explain otherwise to you, we'll hold your personal information based on the following

retention periods for personal data:

• Customer records - throughout the commercial relationship and no less than 24 months after that should end.
• Financial records - 7 years
• Related company accounts to agreements - 3 years
• New credit enquiries - 7 years

When we may share your information

We will treat your personal information as private and confidential, but may share it with each other and disclose it outside of Weartrade Ltd group of companies if:

• allowed by any agreement entered into by you;
• you consent;
• needed by our agents, advisers or others involved in running accounts and services for you
or collecting what you owe to other companies;
• needed by third parties to help manage your records (such as our IT suppliers who run our
computer systems) - please note we will have appropriate separate service contracts in place with these firms;
• governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so:-

- to comply with our legal obligations;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees.

Please note that where we have a relationship with a third party involving your data, we will have a signed data controller/processor agreement with them.

What are your rights?

You have the right to ask us to provide you with access to and rectification or erasure of your personal data providing there isn’t a legitimate business need by virtue of you remaining a customer of Weartrade Ltd. Providing you with this information is free of charge, but charges may apply for excessive requests. You have the right to ask us to provide you or a third party with the personal data you have provided to us, in an electronic format.

You have the right to object to certain purposes for processing.

If you wish to stop us from providing you with marketing or information communications then you can opt out at any time by ticking the appropriate boxes within an email or mailing or contacting us directly.

If you have any questions about how Weartrade Ltd use your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by either of the following means:

- email us at: admin@weartrade.co.uk

- write to us at Unit 22 Chancerygate, Hemel Hempstead, HP3 9HD

You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at https://ico.org.uk.

Changes to this policy

Any changes we make to this policy in the future will be reflected on our website The full notice (as it currently stands) will be available on our website (www.peonyonline.co.uk) as well as available on request via the above email address.

Breaches

In the event that we believe there is a serious breach to our systems or data we will inform the Information Commissioner's Office within 72 hours and will inform the affected parties as soon as practically possible thereafter.

This policy was last updated in May 2018.

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